Google has become a major element of the modern Internet world. They are constantly coming out with revolutionary products and methods to help any Internet small business to succeed.
Two items that have greatly contributed to the success of Google, namely Adsense and Adwords, are the subject of this article as they are an important addition to any Internet small business.
1. First, let’s talk about Google Adwords. This is a pay per click advertising platform and you can use it to get instant traffic coming into your website.
You don’t want to just jump into using Adwords without doing some learning first. Initially, you will need to learn things such as, how to find the right keywords to bid on, how much to bid on each keyword and how many clicks it will take you to generate a sale.
Very often, people will just start using Google Adwords without learning how it works first and they just end up throwing away money. What you want to do is proceed with the learning, then start with a small campaign and finally increase your campaign as it becomes more profitable.
If you want to succeed with Adwords, you will need to learn how to bid on the right keyword phrases. Online, you can find lots of free tutorials, videos and ebooks that will show you how to find keywords which are less competitive and are likely to convert well. Ultimately, you want your bidding to be as low as possible.
2. The other Google related item to discuss is Google Adsense. When you put Adsense on your site, ads are generated by Google that are relevant to your site content. Whenever anyone clicks on any of those ads, you will automatically get paid for the click.
Each year, millions are paid out to webmasters by Google for hosting Adsense on their sites. Many of the most popular blogs online today have Google Adsense running on their blogs.
There are several easy to follow tutorials on Google’s site which show you how to upload Adsense to you website. It is actually very easy to do and it is free too. If you check out your competitors, you will find that many of them are running Google Adsense ads on their website.
A good strategy for increasing your Adsense revenue is to keep adding extra pages to your site and make sure that Adsense is on these pages as well. As your website keeps growing in size, your Adsense revenue potential will grow with it.
These are 2 ways that you can use Google to earn extra money with your Internet small business. Both Google Adwords and Google Adsense have already proven their reliability and worth online, and a large percentage of Internet marketers use them today.