Article by Gen Wright
The World Wide Web is here to stay, and it is changing the way we do business. The phone book is nearly a thing of the past, as web-savvy consumers turn to online technologies to source products and services and even to complete transactions online. More than ever, your website’s design has a massive impact on your business and your ability to connect with new customers. Indeed, a well-designed website offers many benefits including improved search engine rankings, a pleasing appearance, ease of navigation, and more. If you’re looking for a way to revitalize your business, you should consider a website redesign as a highly effective, yet cost efficient method of attracting new business.
Search engine optimization (SEO) refers to designing your website in such a way that search engines such as Google rank it higher in its search results. Keyword usage, social media, blogging, and your overall site design are all elements that ultimately impact your search engine ranking. When you work with a qualified internet marketing firm to develop an SEO campaign, your goal will be to improve your search ranking and attract more customers to your site.
Appearance and Navigation
As much as we all want to believe the saying “You shouldn’t judge a book by its cover,” the truth remains that we often make immediate judgements based on appearance. Indeed, if a customer comes to your website and finds a text-based mess, you are not likely to convert those visitors to customers. How your site looks is often as important as the products and services you offer. Then again, the appearance of your site is only helpful if it functions well. Your customers want a professional layout, but they also want to easily navigate your site to find the services they require. Without question, the layout of your website and placing important information and copy on various pages will strongly influence your conversion rate.
Online technology is changing as quickly as hardware technology. As computers and internet infrastructure improve, websites advance as well. Gone are the days when we had to wait several minutes for pictures to load. Indeed, today’s most advanced websites include interactive applications, videos, and even games. Ideally, you want your website to reflect the most advanced web design technology. This also means that your website should offer mobile optimization. Most major corporations develop regular websites as well as mobile alternatives as they recognize the shift from home-based internet use to mobile internet use resulting from the advancement of smart phones, tablets, and other on-the-go technologies.
The Need for Speed
Perhaps the most important benefit of a website re-design is speed. As mentioned, technology is changing very quickly, and today’s internet users want instant access to websites and associated applications. A professional web design company will ensure that your company’s website is efficient and fast so your customers get the information they want now.
As you can see, a website redesign can play an integral role in revitalizing your business. Optimization for search engines, attractive designs and ease of navigation, as well as advancements in technology and speed are just a few examples of ways to improve your web presence.